They had outgrown their previous site and design. After years of tweaks and minor updates, the site had been cluttered and the messaging soft. I was brought in to freshen the take and reorganize the messaging and site flow.
Starting with a complete overhaul, we refreshed and decluttered their original content. The design became more mobile friendly, so parents of campers could easily get in touch. We made the sign up process more straightforward and easier to identify classes and camps by age, level and focus. Pictures became larger and more engaging, retreats became more featured and enticing, and important information such as cost, dates and “what to bring” became easier to find. With yearly changes to retreat and camp dates, they easily learned how to update the intuitively-structured site.