This new data analytic service wanted to showcase a high-end boutique agency feel for their clients to reflect their unique hands on approach. The typical website for their field reflects a more tech heavy approach within a male dominated industry. With a female business owner, Artemis Insights wanted to reflect their personable, white-glove approach to the industry. In addition, they wanted to avoid generic office photography, but had no images themselves to use, so we needed to find clever ways to present the company.
Colors and fonts were key here. Two whole sites were created before we unveiled this palate inspired by French boutiques. The logo I designed set the stage for the forms and shapes used throughout the site. Sections were created with lots of movement and took inspiration from data charts. Carefully curated images were added to warm the site, provide grounded elegance and suggest a classic nod to the goddess Artemis.
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